Spark

In 2017, DJI released Spark, the company’s first mini drone that was featured on Time’s list of the year’s best inventions.

Spark was DJI’s largest consumer product in 2017, and I had full responsibility for the design of product webpages, brochures, photography, and the keynote for a launch event in New York.

Role

Lead designer

Skills Used

Concepting, UX design, web design, visual design, photo shooting, print design, keynote design, project management

Website

dji.com/spark

Date

May 2017

Teaser Visual

Spark was the first DJI drone to come in multiple colors. The teaser visual uses animated lines, representing flight paths, in five different colors to foreshadow the new product’s multiple colors and advanced flight capabilities.