Osmo Action
In 2019, DJI released Osmo Action, the company’s first action camera.
I worked on this launch as a project management consultant, generating creative concepts and mentoring younger designers to produce key visuals.
Role
Project management consultant, mentor
Skills Used
Art direction, presenting concepts, project management
Date
May 2019
Key Message
Osmo Action is the only action camera on the market with front and back facing screens.
This means while recording you either can see yourself with the front screen or the world with the back screen.
Concept
Inspiration comes from your surroundings and also from within. Osmo Action lets you capture both.
The world inspires you.
Recording the world lets you capture what you think is beautiful and worthy of being commemorated.
You inspire the world.
Sharing your adventures lets you inspire others to go on adventures and express themselves.
See you on the other side.
The other side of yourself: adventurous, crazy, and free.
These images hint that the new product has two screens, and you have two sides of yourself. One side represents your life and the world, and the other side represents your adventurous self and the world captured on film.
Teaser Visuals
Credits
DJI Design team
Designers: Jade Liu, Kaisong Chen, Fleena Zhang
Photo Shooting: Kevin Zhou, Bin Xiao, Tomgo Tang, Harry Zhang, Kaisong Chen