Phantom 4
The launch of the Phantom 4 was quite meaningful to me. Although I was not the lead designer, I contributed my ideas to the project, realized the value of visual concepting, and decided this was the type of work I wanted to do in the future.
Role
Designer
Skills Used
Teaser visual design, visual concepting, keynote design
Date
March 2016
Teaser Visual
The Phantom 4 was a huge improvement over previous Phantom drones because of its streamlined hardware design. It’s smooth, white casing gives it a striking appearance, and you can imagine how easily it takes off and sears through the air. Thinking of this, I used animated columns to make the countdown page feel like the moment of takeoff.
Launch Event Keynote
Credits
DJI Design team
Director: Stefani Lin
Designer: Feri Chen, Fleena Zhang
Animation: Sky Yao